Ariel 3D Deep Clean 3D Projection Mapping Fashion Show feat. Bench

Last 24 October 2011, Ariel showcased the Philippines’ first 3D Projection Mapping show for fabric care and fashion at the launch of the new Ariel Stainlift, at the SMX Open Grounds fronting Microtel Mall of Asia, coinciding with Philippine Fashion Week.

Partnering with the Philippine Fashion leading clothing retailer Bench, Ariel showcased the technology behind its three-dimensional deep cleaning performance to keep clothes stain-free, thereby keeping clothes fashionable and looking like new even after several washes.

The event was hosted by celebrity endorser Mr. Boy Abunda.

Credits:

Company: P&G Philippines – Ariel

PR Agency: Campaigns PR Inc.

3D Projection Mapping: Unang Kumpanya

Production House: BigTop

Fashion Shoot Director: Paolo Abella

Director of Photography: Arvin Viola

Score: Diego Mapa

Styling: Sidney Yap

Hair and Makeup: Victor Ortega

Event Staging Agency and Video Coverage: DJTeam

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Bench Unveils Philippine Fashion Week 2011 Line-up

Philippine Fashion Week 2011 is getting near from the news of L’Oreal Paris partnership with the Philippine Fashion Week and here’s the latest news for the PWF 2011. The Popular clothing brand Bench has revealed the line-up of celebrity models to be featured in this year's biggest fashion event.

A total of forty (40) Bench celebrity models will walk down the ramp for the Philippine Fashion Week Holiday 2011 to be staged on May 8, 6:00 in the evening at the SMX Convention Center Halls 1 and 2, Seashell Lane at the MOA.

Hunk actors Piolo Pascual, Diether Ocampo, Dingdong Dantes, Zanjoe Marudo, Coco Martin, Rafael Rosell, Jake Cuenca and newcomer Albie Casiño join the long list of Bench celebrity models who will participate in the fashion show, as follows:

1. Angelica Panganiban
2. Barbara Baretto
3. Borgy Manotoc
4. Carl Guevarra
5. Carla Abellana
6. Christian Bautista
7. David Chua
8. Ejay Falcon
9. Enchong Dee
10. Franco Daza
11. Jason Francisco
12. Johan Santos
13. Jon Avila
14. Joseph Marco
15. Julia Montes
16. Karylle
17. Kathryn Bernardo
18. Kim Chiu
19. Kris Bernal
20. Lovi Poe
21. Maggie Wilson
22. Mark MacMahon
23. Melai Cantiveros
24. Paul Jake Castillo
25. Paulo Avelino
26. Rayver Cruz
27. Regine Angeles
28. Rocco Nacino
29. Ron Morales
30. Sam Pinto
31. Sarah Lahbati
32. Steven Silva

It is noticeable that Kim Chiu will be there without her longtime screen partner Gerald Anderson. Young Mara Clara star Kathryn Bernardo also adds to the attraction that makes the event, which is one of the activities in the fashion week ending May 15th, more star-studded.

If anyone's interested to get invites, here's how: For every P800.00 single-receipt net purchase from Bench, Human and Kaschieca stores at SM Mall of Asia, a customer gets a Fashion Week invite for free.

A maximum of two (2) invites only per receipt can be availed (you'll get 2 tickets only even if the total amount of purchase exceeds P3,000). Promo ends May 8.